Hi! I’m Angela, your content coach.

I help founders turn their personality, expertise and point of view into authentic content that builds trust and gets the right customers booking faster.

Tell me where you’re stuck See how it works

20+ years in marketing. Built while running the entire content function for an 8-figure brand, by myself, for a decade.

If any of this sounds like you, keep reading.

You’ve started and stopped your content more times than you’d like to admit. Not because the ideas weren’t there. Because nobody was expecting you to show up.
You’ve paid an agency, maybe two, for content that looked lovely and changed nothing about your bookings.
You know exactly what you’d say to a client standing in front of you. Getting that onto a screen, in your own voice, on a Tuesday when you’re exhausted, is a different problem entirely.
You built this business because you’re good at what you do. Not because you wanted a second job as a content creator.

I’ve been all four of those. I ran the entire marketing function for an eight-figure business by myself for ten years. I know exactly what it’s like to be the whole department.

You don’t need to go viral. You need your calendar full.

I make content with one KPI: bookings. Not reach, not likes, not a follower count to brag about at a dinner party. If it doesn’t get someone to pick up the phone or hit “book now,” I’m not interested in it either.

My only KPI is bookings.

I’m not trying to get you to 100,000 followers. I’m not chasing viral. I don’t make glossy, over-edited, drone-footage content, because that’s not what makes a stranger trust you enough to book with you. (If we genuinely need a drone shot one day, I can organise that. It’s the exception, not the strategy.)

What I build instead is content that makes people feel like they already know you, like a friend, before they’ve ever spoken to you. Real face, real voice, a little rough round the edges on purpose.

How? A mix of AI-led SEO research and 20 years of marketing experience. The AI does the research that would take me days by hand: finding exactly what your future clients are already typing into Google. I do the rest, turning your real story into content that earns trust fast.

I’m the coach I needed when I was a one-woman marketing team. That’s who this is built for.

Three founders. What actually happened.

No stock testimonials. Just the numbers.

Cosmetic skin clinic

Before: Stuck at 2,500 followers. 80% of appointment slots empty.
2 weeks in: Bookings doubled. Followers climbing.
4 months in: Followers up 5x. Bookings up 5x.
Now: Running at a $1.4M rate. New equipment, new hires, finally profitable.

Vet clinic

Before: Account dormant for a year. 153 followers.
6 weeks in: Bookings doubled. Followers up 10x.
Now: Looking at hiring their next team member.

Ecommerce consultant

Before: Starting from nothing. Building a client base from scratch.
Result: Followers doubled. Leads up 5x.
Now: Used it to launch her business and sign her first $5K clients.

The method, in three steps.

Research

I run AI-assisted SEO and content research on your niche, finding exactly what your future clients are searching for and scrolling past.
Interview

I sit down with you. Not a form, a real conversation, to pull out your story and the things you could talk about all day.
Build

We turn that into content. Real, a little unpolished, filmed where you already are. Built to be trusted, not admired.

Angela filming a client on her phone inside a Sydney clinic

Four ways to work with me.

No one-size package. Pick based on how much of this you want off your plate, and how much support you need to actually stay consistent.

The AI Prompt Framework

$497

Instant download. The exact prompt sequence I run for every client: the SEO research, the founder interview questions, the scripts. It’s the same system that took a dormant vet account to 10x followers in six weeks. Run it yourself, at your own pace.

Get instant access

The Content Foundations Workshop

Waitlist

A half-day, hands-on session. You leave with your four foundational posts written, your themes locked in, and a real plan for the next 30 days. Currently full, join the waitlist for the next date.

Join the waitlist

Done-With-You Coaching

$1,500/mo

An ongoing coaching relationship. I build the strategy, keep you accountable, and make sure the content actually goes out the door, even on the weeks everything else falls apart. This is the one that breaks the stop-start cycle.

Ask about coaching

Done-For-You

$3,000–$6,000/mo

I take content off your plate completely: filming, editing, posting. I only take a small number of these at a time, and it’s mostly for founders I already know through coaching first, so we’re sure it’s the right fit.

Enquire about DFY

$497 sounds like a lot for a download. It isn’t priced like a checklist because it doesn’t work like one, it’s the same framework driving thousands in bookings for clients within a month of using it. Still not sure which tier’s right for you? Tell me where you’re stuck in the form below, that’s usually the fastest way to work it out.

Questions people actually ask

Will this make me go viral?

Almost certainly not, and that’s fine. Viral and bookings are different games. I only play the second one.

Do you make polished, highly produced content?

No. I’ve tested it, over and over, on my own accounts and every client’s. Slick content makes people trust you less, not more. I keep it real: filmed on your phone, in your voice.

You use AI. Isn’t that the opposite of authentic?

AI handles the unglamorous 80%: research, structure, first drafts. You handle the other 20%: your face, your voice, your actual story. That’s the part people connect with, and it never comes from a machine.

I’m terrible on camera. Is that a dealbreaker?

No. Most of my clients started exactly there. The first few videos are always the hardest. After that it gets boring, which is exactly when it starts working.

Tell me where you’re stuck.

No pitch deck. No 45-minute call you didn’t ask for. Tell me what’s going on and I’ll tell you straight whether I can help, and how.