Hi! I’m Angela, your content coach.

I help founders turn their personality, expertise and point of view into authentic content that builds trust and gets the right customers booking faster.

20+ years in marketing. Built while running the entire content function for an 8-figure brand, by myself, for a decade.

Angela Yoo standing against a white wall in a blue striped shirt

If any of this sounds like you, keep reading.

  • You’ve started and stopped your content more times than you’d like to admit. Not because the ideas weren’t there. Because nobody was expecting you to show up.
  • You’ve paid an agency, maybe two, for content that looked lovely and changed nothing about your bookings.
  • You know exactly what you’d say to a client standing in front of you. Getting that onto a screen, in your own voice, on a Tuesday when you’re exhausted, is a different problem entirely.
  • You built this business because you’re good at what you do. Not because you wanted a second job as a content creator.

I’ve been all four of those. I ran the entire marketing function for an eight-figure business by myself for ten years. I know exactly what it’s like to be the whole department.

You don’t need to go viral. You need your calendar full.

I make content with one KPI: bookings. Not reach, not likes, not a follower count to brag about at a dinner party. If it doesn’t get someone to pick up the phone or hit “book now,” I’m not interested in it either.

My only KPI is bookings.

I’m not trying to get you to 100,000 followers. I’m not chasing viral. I don’t make glossy, over-edited, drone-footage content, because that’s not what makes a stranger trust you enough to book with you. (If we genuinely need a drone shot one day, I can organise that. It’s the exception, not the strategy.)

What I build instead is content that makes people feel like they already know you, like a friend, before they’ve ever spoken to you. Real face, real voice, a little rough round the edges on purpose.

How? A mix of AI-led SEO research and 20 years of marketing experience. The AI does the research that would take me days by hand: finding exactly what your future clients are already typing into Google. I do the rest, turning your real story into content that earns trust fast.

I’m the coach I needed when I was a one-woman marketing team. That’s who this is built for.

Three founders. What actually happened.

No stock testimonials. Just the numbers.

Cosmetic skin clinic

Before
Stuck at 2,500 followers. 80% of appointment slots empty.
2 weeks in
Bookings doubled. Followers climbing.
4 months in
Followers up 5x. Bookings up 5x.
Now
Running at a $1.4M rate. New equipment, new hires, finally profitable.

Vet clinic

Before
Account dormant for a year. 153 followers.
6 weeks in
Bookings doubled. Followers up 10x.
Now
Looking at hiring their next team member.

Ecommerce consultant

Before
Starting from nothing. Building a client base from scratch.
Result
Followers doubled. Leads up 5x.
Now
Used it to launch her business and sign her first $5K clients.

Want to see examples of my clients’ content?I keep all my clients’ work confidential and never work with more than one founder niche at any given time, so contact me for my portfolio.

Ask for my portfolio

The method, in three steps.

  1. Research

    I run AI-assisted SEO and content research on your niche, finding exactly what your future clients are searching for and scrolling past.

  2. Interview

    I sit down with you. Not a form, a real conversation, to pull out your story and the things you could talk about all day.

  3. Build

    We turn that into content. Real, a little unpolished, filmed where you already are. Your foundational posts first, then a system that makes content low-lift and easy for you, whilst bringing in leads and sales.

Angela filming a client on her phone inside a Sydney clinic

What makes Crispy Content different.

Most content people will sell you one piece of the puzzle, whether that’s the posts, the ads or a lead form, and then leave you to join the dots yourself. I put all of it together so it ends in bookings, which also means that if all you’re after is a pretty grid, I’m probably not the right fit.

01

Full-funnel content marketing

Not just posts, but actual sales.

  • ORGANIC CONTENT A full content strategy and a monthly plan, so there’s never a blank week.
  • PAID ADS Once the organic content is working, we put a proven Meta ads strategy behind it to drive sales and build community.
  • LEADS Lead capture on your website or wherever fits, so the people social sends you don’t just disappear.
  • SYSTEM A fresh plan every month tailored to what your business objectives are.

02

I build you, not just your feed

People buy from people, not products.

  • Your personal profile, your visibility and your credibility.
  • Content designed to make the right people trust you, not to win the algorithm.
  • And the part nobody warns you about: I coach you through the emotional side of going from invisible to visible.

03

A permanent AI content brain

Set up to work with or without me.

  • I build you a content brain in Claude, loaded with info on your business, market analytics, your voice, your customers and your strategy.
  • Open it any time you need content and it gives you what you need, sounding like you.
  • It’s yours to keep. It doesn’t walk out the door when our work together ends.

04

My content style

Always tailored to you and your business, but in general, this is what it looks and sounds like.

  • Authentic, real, unfiltered, properly Australian.
  • Built to make people like and trust you fast.
  • Easy and low-lift to make. Not overly edited, not a production.
  • Not about posting more or smashing out trial reels for followers. It’s about putting out the consistent messages people need to hear from you, and from your expertise.

Four ways to work with me.

No one-size package. Pick based on how much of this you want off your plate, and how much support you need to actually stay consistent.

The AI Prompt Framework

Waitlist

Instant download. Build your content brain on Claude. The exact prompt sequence I run for every client: the SEO research, the founder interview questions, the full content plan and strategy. Run it yourself, at your own pace.

Join the waitlist

The Content Foundations Workshop

Waitlist

A half-day, hands-on session. You leave with your four foundational posts written, your themes locked in, and a real plan for the next 30 days. Currently full, join the waitlist for the next date.

Join the waitlist

Done-For-You

$3,000–$6,000/mo

I take content off your plate completely: filming, editing, posting. I only take a small number of these at a time, and it’s mostly for founders I already know through coaching first, so we’re sure it’s the right fit.

Enquire about DFY

Questions people actually ask

Will this make me go viral?

Almost certainly not, and that’s fine. Viral and bookings are different games. I only play the second one.

Do you make polished, highly produced content?

No. I’ve tested it, over and over, on my own accounts and every client’s. Slick content makes people trust you less, not more. I keep it real: filmed on your phone, in your voice.

You use AI. Isn’t that the opposite of authentic?

AI handles the unglamorous 80%: research, structure, first drafts. You handle the other 20%: your face, your voice, your actual story. That’s the part people connect with, and it never comes from a machine.

I’m terrible on camera. Is that a dealbreaker?

No. Most of my clients started exactly there. The first few videos are always the hardest. After that it gets boring, which is exactly when it starts working.

Tell me where you’re stuck.

No pitch deck. No 45-minute call you didn’t ask for. Tell me what’s going on and I’ll tell you straight whether I can help, and how.

Reach me via email.

angela@crispycontentclub.com

I read every one of these myself. You’ll hear back within a business day.

Or say hi on Instagram: @ange_crispycontentclub